Pre-Loved is an indie media platform about vintage & secondhand fashion.
Whether you’re a vintage dealer, secondhand shopper, collector, stylist, start-up or fashion tech founder, Pre-Loved has the stories that matter most to you.
Hi! I’m Emily Stochl, and I’ve been telling the story of secondhand fashion since before it was cool.
I created Pre-Loved — an independent media platform, and the industry's first secondhand fashion podcast, ranked Top 10 Fashion & Beauty on Apple Podcasts across US, Australia, and Canada.
As a circular fashion journalist, storyteller, and strategist, I can help you navigate the resale industry: I’ve got the serious expertise, and the thrill of the thrift— I know how to find the good stuff!
I’m also featured expert on secondhand fashion, with by-lines and commentary in Vogue Business, Refinery29, BBC, W-NYC, Glamour, Gothamist, and WWD, and speaking engagements at the Global Fashion Agenda, the UN's Conscious Fashion Campaign, New York Fashion Week, and the Sustainable Fashion Forum.
Why subscribe?
For less than $5 a month, you'll get the insider perspectives on vintage & secondhand fashion that you won’t find anywhere else:
✉️ Free readers:
The cornerstone of Pre-Loved has always been thoughtful interviews with people who know secondhand fashion best. Free subscribers receive weekly Pre-Loved interviews, straight to your inbox.
Updates on all things new & noteworthy in pre-loved fashion.
💌 Paid readers:
2x weekly letters with in-depth vintage & secondhand fashion commentary — those deep dives you won’t read anywhere else!📱
Secondhand shopping links and tips to make it easier and more fun. ✅
The chance to snag vintage finds that only paying subscribers get to see. 🔥
My direct line for all your vintage quests (in the Pre-Loved subscribers chat)!
Plus, an even deeper discount for subscribing annually!
If you love getting to respond “thanks, it’s thrifted!” or adding another vintage coffee mug to your collection, or digging through the basement of an antique mall for trinkets, or wandering around the flea market with an iced coffee … I think you’re gonna like it here!
Ready to join a community that knows the best fashion stories are pre-loved? Let's dig in together:
Let’s hang out:
Find me across the internet as @emilymstochl on Instagram, TikTok, and Threads for all things thrift, vintage, rad, retro & sustainable! xo Emily
