Quick Question About Your Secondhand Shopping Habits...
Can you spare 10 minutes to take Pre-Loved's first-ever 'Secondhand Shopping Survey,' and inform the future of resale?
Hey hi hello, and happy New Year! I’ve got something a little different up my sleeve today. I’d like to ask you for a quick favor — 10 minutes to help shape the future of secondhand shopping?
I want to know: what makes a great secondhand shopping experience?
As a vintage and secondhand fashion reporter, I spend my days talking to vintage dealers, thrifters, collectors, platform founders, and other industry insiders about where resale is headed. I read the resale reports, track the market data, and cover the business of our industry extensively.
There's a lot of great research in the space — way more than when I started reporting this beat 7+ years ago. But there's still a critical information gap: why secondhand shoppers shop where they do.
That's why I'm launching Pre-Loved’s Secondhand Shopping Survey.
This anonymous, 10-12 minute survey is designed to understand what drives your decisions when shopping vintage and secondhand. Whether you're browsing online platforms, hitting up pop-ups, or digging through racks at your local thrift store, I want to know what makes you choose one experience over another.
From the findings, I’ll create a trend report that’s actually useful to the people shaping secondhand shopping — vintage dealers, resale platforms, circular fashion professionals — so we can all have a better experience.
If you've purchased secondhand clothing in the past year, please take a few minutes to complete this survey.
*Dealers, you can definitely take this survey, too, and I hope you will!
The findings will be published on Pre-Loved, complete with data and insights showing:
How shoppers feel about secondhand pricing right now
What makes a vintage market stand-out
What drives people to choose one store/platform over another
Which shopping experiences (in-person, online, pop-ups) work best for different modes of shoppers
Where the secondhand industry is getting it right — and where there’s real frustration
This kind of consumer insight is essential.
The resale industry has grown exponentially, but every day I see gaps in understanding between people who buy vintage and people who sell it.
Your input will help close that gap by creating transparency around pricing, trust, and shopping preferences — bridging what the industry thinks customers care about and what they actually do.
Thank you for taking the time to complete this survey — and please share widely with any fellow secondhand shoppers you know!
Thanks for reading Pre-Loved — an indie media platform about vintage! You can find me across the internet on Instagram and TikTok! 💛 - Emily
PS: If you work in resale, your $5 subscription to Pre-Loved is likely a business expense.
Hi Emily, I tried all the survey links and got a screen that said “ the form has exceeded its allocated quota” 🤷🏻♀️
Have a good day!
Hi Emily! I am taking the survey but can’t get past the last slider question about the state of the second hand market today. Let me know if there is something else I need to do. I’m happy to re-do the survey after a fix 😊