Discover more from Pre-Loved Podcast by Emily Stochl
Pre-Loved Podcast with Girl of the Earth
upcycler, Ruby works with vintage-fabric-remnants dating from 1940-1999.
Brand New Episode of Pre-Loved Podcast!
There’s a brand new episode of Pre-Loved Podcast out today, so head to wherever you stream your shows and tune in!
Today’s show is with Ruby, founder of Girl of the Earth, an NYC-based upcycled brand made from vintage-fabric-remnants dating from 1940-1999.
Ruby grew up to antique-dealer parents in New York City, so she’s been in the vintage world since day-one. After graduating with a Master’s Degree in Entrepreneurship from London College of Fashion, where she wrote her dissertation on fast fashion, and the industry’s detrimental use of deadstock, she went on to start her own brand made from post-consumer vintage fabrics.
We talk about her commitment to few-of-a-kind styles, the beautiful kitsch of vintage fabrics, and the complexities of the fabric food chain, if you will.
“I always say, my main source is eccentric grandmothers. They usually purchased this fabric way back in the 60s, 70s, or 80s and they’re so thrilled to hear that their fabric that has been collecting dust is going to be turned into new, cute tops!”
-Ruby, founder of Girl of the Earth
DISCUSSED IN THE EPISODE:
[2:24] Growing up with antique-dealer parents in New York City, and spending her afternoons at her mom’s vintage shops in SoHo.
[7:47] Ruby goes to college in London and starts to work in the industry at Jaeger, a British heritage fashion brand, in their fashion archives.
[9:55] How Ruby landed on upcycling, amidst all the options and potential routes of the vintage and sustainable fashion industry.
[11:26] On the complex reality of “deadstock” in the fabric and fashion supply chain.
[18:20] Sourcing the first pieces of vintage fabric for her upcycling brand.
[19:44] What makes vintage fabric so special.
[26:20] The passion that’s needed to run your own fashion brand.
[28:03] On personal style, and how we can be inspired by trends and also avoid micro-trends.
[35:50] Ruby is working on an exciting new project with her mom, who now sells vintage jewelry, particularly unique diamonds.
Hope you enjoy the episode! -Emily | Pre-Loved Podcast
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