I’m Emily Stochl, and this is Pre-Loved 🎤 an indie media platform about vintage & secondhand fashion!
Hey hi! Greetings from freezing cold Iowa. I’m off to New York next week to cover the Manhattan Vintage Show, and I’m excited to share what all the vintage-lovers are wearing, shopping, and gabbing about — plus, the treasures that make my eyes pop!
In the meantime, I’m downing coffee after coffee, writing a lot, and trying not to dissociate or doom scroll about things like TikTok or the crumbling state of American democracy. How are you hanging in? If you need a distraction, here is what I wore, read, and tuned into this month:

Officially debuting the vintage Coach bag I talked about purchasing in this post, which I took for an afternoon of reading and journaling at my neighborhood coffee spot. Speaking of, better late-than-never, my top books of the year for 2024:

This fish scale leather jacket is a piece I get asked about a lot and truthfully, it took a lot of searching — they’re pricey! — but I found one for an absolute steal on Poshmark a few years ago (if you act fast, I found one here for $150, size M).

It’s way too cold for my favorite podcast-walks, but I’m still listening. I’ve enjoyed The New Garde podcast (host,
, is on Substack!).Plus, My husband and I are re-watching Veep. Having spent some time on the Hill since my first watch, I can now assure you, Veep is a documentary.

Started off the day on WNYC public radio, where I got the pleasure of chatting about all things vintage — from wool coats to the Y2K resurgence.
And I’m reading Doppelganger by Naomi Klein — the writer who has had the single greatest impact on my thinking and politic — and it’s quite literally blowing my mind…

I’ve spent loads of time in the secondhand industry and disaster-recovery community organizing, which made me anxious about the donated clothing waste in LA in the wake of the wildfires — it’s all too common. When I heard from organizers in LA that the situation was really worsening, I jumped to get out a story out fast as I could.

If you haven’t watched it yet,
and I did a Substack live on Friday, chatting about what we’re excited to find secondhand — everything from homewares to fashion!
TikTok went offline this weekend, and I decided to rewatch The Social Network, and let’s just say fifteen-years-old and it still holds up — almost feeling prescient.

That’s all from me, thank you for reading! Find me across the internet as @emilymstochl!💛 - Emily